Annex 2 | DFCD Aya Communications and Visibility Plan

Program objectives

  • Fund climate-resilient land use and water opportunities that safeguard the prospects of vulnerable groups and ecosystems

  • Address market failures in climate adaptation, a sector that will grow in importance as the externalities of global warming materialize.

  • Originate new bankable climate relevant business cases, and scaling these with funding mobilized from the private sector

Communication and visibility objectives

  • Show how DFCD Aya funds climate-resilient land use and water businesses that safeguard the prospects of vulnerable groups and ecosystems

  • Highlight the fund’s contribution to the EU Climate Adaptation Strategy and various Team Europe Initiatives[1] in this area.

Communications and visibility strategy

The DFCD Communications Group, consisting of all 4 Consortium Partners, will be responsible for the communication and visibility of the Aya programme. The group will use the collective outreach capabilities of all organizations, and is overseen by FMO’s Public Investment Management (PIM) team that will ensure there is consistency with other EFSD(+) programmes. The strategy has two pillars:

Pillar (1): Awareness: Communication and Visibility activities will create awareness amongst the following audiences:

  • Companies and entrepreneurs active in climate-resilient food production, forestry, agriculture, nature-based solutions and water/sanitation solutions in LDCs and emerging markets will be informed how DFCD Aya can help them grow/scale to further safeguard prospects of vulnerable groups and ecosystems & aware of the role the EC in this action.

  • Policymakers, business organizations and other groups active in the sector will be made aware of and inspired by how DFCD Consortium and EC support climate-relevant business projects and help make landscape enhancing projects 'bankable'.

  • EU Delegations will be targeted to create high-level awareness of the fund and its (potential) benefits to their country of operations, DFCD Aya’s contribution to specific MIP targets & country TEIs, and how they can connect to Consortium partners WWF and SNV “on the ground” to discuss potential new projects and further collaboration.

Pillar (2): Reporting – By showcasing the financial performance and impact of the EFSD+, FMO aims to increase the impact of the EFSD+ by increasing the ‘know-how’ of dealing with guarantees. It will also spotlight solutions related to sustainable land use and forestry projects, including through raising a Green or Sustainability Bond linked to the programme.

Planned activities

  • Media outreach: (a) A press release when DFCD Aya is signed; (b) media monitoring until the end of the program; (c) continuous work to receive local and international press coverage when transactions are signed.

  • Events: Various events in the eligible DFCD Aya countries for awareness raising and supporting origination activities, including stakeholder engagement as part of the DFCD’s integrated landscape approach, and practical workshops that improved landscape impact.

  • Web and multi-media: (a) DFCD Aya will be promoted through www.thedfcd.com and each of the Consortium Partner’s websites; (b) conception and production of videos, feature stories and other engaging online content to be distributed through the Consortium Partners’, the EDFI’s, and EU’s and their partners’ websites, online networks and social media channels.

  • Social media: Regular sharing of content (videos, photography, project facts) on social media channels to engage and inform a wide audience of the multiple benefits of the common activities.

  • Publications and photography: DFCD Aya will publish an audited annual report, which will include the performance on the theory of change, highlights and project cases. EU and company logo’s will be used in these reports, but also in: (a) project brochures; (b) leaflets or flyers; (c) photo galleries, posters or other displays.

Resources

FMO’s Public Investment Management team and the DFCD Communications Group will work closely with EU colleagues to undertake and monitor these communication activities. The financial resources required will be allocated from the relevant lines of an agreed budget. This may include (travel) expenses for the purpose of organizing or moderating events, including press relations, production of videos, feature stories, photography and other material. FMO may hire additional (temporary) human resources or external (local) partners. The tasks will be directly related to maximizing visibility of the DFCD Aya activities.

[1] Regional Team Europe Initiatives associated with DFCD Aya, include, but are not limited to NaturAfrica, Africa-EU Green Energy Initiative, the Transboundary Water Management initiative, Green transition - EUROCLIMA Latin America, and the Green Initiative in South-East Asia.